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Definitions

Exposure When another member displays your banner, one 1 Banner View is recorded. This is also refered to as an impression or banner view.
Click-Thru When your banner is displayed on another member's page and is clicked on, you register 1 Click-Thru.
Click-Thru Percent (CTP) The percentage of Click-Thrus per Banner Views (Impressions) served. If you have 10 Banner Views and 1 Click-Thru then your CTP is 10 %. Typical CTP will range from .3% to 7% depending on the effectiveness of your banner.
Click-Thru Ratio (CTR) The ratio of Banner Views:Click-Thrus. If you have 10 Banner Views and 1 Click-Thru then your CTR is 10:1. Typical CTR will range from 300:1 to 12:1 depending on the effectiveness of your banner.
Credit With every Page Visit you register, you receive .5 credits. Each Credit is worth 1 Banner Exposure (Impression).
Page Visit When your page displays a banner for another member you register 1 Page Visit.
Target The ability to control what types of member pages will display you banner based on the categories you select. In effect, you direct advertising to the people that would be most interested in it.

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