Exchange-it is a free service. Members generate free advertising by placing an Exchange-it banner on their webpage. Members can also purchase additional advertising in our automated secure credit card processing center.
Yes and no. If you want free advertising you will need to place a banner on your webpage or webpages. If you just want to purchase advertising space you will not need to put a banner on your webpage.
After sign-up, you will need to place and Exchange-it banner on your webpage in order to generate free advertising. Every time somebody visits your webpage you generate .5 credits. Each credit is worth one free ad exposure. So lets say you have 100 visits to your webpage. In this case your banner will be displayed 50 times on our network.
Yes. However, you can only have one Exchange-it banner per webpage. So you could have a LinkExchange banner and our banner on the same webpage.
The only step necessary to cancel your account is to take your Exchange-it banner off of your page (If you setup auto-email you will need to update this in Member Center). Please email any comments or suggestions you may have to help us improve our service.
A 468x60 pixel GIF image (your advertising banner) and a webpage. During the sign-up process you will be prompted for your webpage URL (http://www.somewhere....) and later in Member Center you will need to provide us with your advertising banner.
A banner is an image. On your banner you place your advertising message like "Buy books from Amazon.com". Our banner exchange accepts two banner sizes both 400x40 and 468x60 in GIF format. Your banner is advertised on our network along with a pool of banners from other members.
A URL is basically an address (like a mailing address) that directs a browser to your webpage. http://www.yahoo.com is a URL.
Sites intended for the general audience are accepted. Exchange-it does not accept adult content sites. Advertising banners and websites must not contain nudity, partial nudity (bathing suits included), violence, vulgar language, or links to adult sites. In addition, advertising banners cannot imply a link to an adult content site (using adult related banners to draw public to your non-adult website).
Use a paint program like Corel Paint or Paint Shop Pro.
Performance depends on how your banner can attract the attention of the viewer. Optimizing banner performance takes time, effort, and a lot of testing.
Here are some suggestions from DoubleClick;
Animation can help you catch a user's eye. Strategic use of movement grabs attention more effectively than static banners. Using simple GIF animation can increase response rates by 25%.
Use Bright Colors
Colors effect the eye differently. Using bright colors can help attract a user's eye, contributing to higher response rates. Research has shown that blue, green and yellow work best, while white, red, and black are less effective.
Call to Action
As in traditional direct response, telling consumers what to do helps raise response rates. Simple phrases such as "Click Here", "Visit Now" and "Enter Here" tend to improve response rates by 15%. These phrases should be strategically placed in the ad, preferably on the right side.
Banners on Exchange-it must be GIF format (.gif or .GIF). JPEG and other formats are not currently supported. Image size can not exceed 8 Kbytes.
Join Exchange-it, then visit Member Center to purchase advertising using our secure automated credit card processing center.
Over 90% of free and paid advertising impressions/exposures are unique.
Exchange-it varies advertising rates frequently. Network performance and and impression supply affect the ad rates the most. During periods of slow advertising sales or poor network performance we will reduce our ad rates.
CTR stands for Click-thru ratio and CTP stands for Click-thru percent. Both are a measure of how well your advertising banners are performing. Example: One of your banners had 200 ad exposures (displayed on our network 200 times) and 4 click-thrus (4 different people clicked on your banner and were sent to your webpage). Your CTR would be 200:4 (same as 50:1) and your CTP would be 2%. They are actually the same measure, but one is a ratio and one is a percent. A banner with a CTR of over 100:1 (1% CTP) is considered acceptable and should not be changed. CTPs of over 3% are extremely good and any banner below 0.5% should be changed.
Exposures are a measure of how many times your banner was displayed on our network. Analogous to an "impression".
Page visits are a measure of the number of visitors to your webpages (ones with an Exchange-it banner).
Members generate Click-thru Rewards with each unique click-thru of a banner from their website. Each click-thru is worth 2 advertising credits. Placing a banner near the middle or top of your webpage will help generate more rewards. Example: If you have an Exchange-it banner on your webpage and 100 different people visit your webpage and click on a member's banner, you will get a reward of 200 advertising credits on our 468x40 network or on our 400x40 network.