Question Index
General Questions:
Do I have to pay for anything?
Do I need to put a banner on my webpage?
How do I generate free advertising?
Can I place an Exchange-it banner on a page with other exchange banners?
How do I cancel my account?

Sign-up Problems/Questions:
What do I need to join Exchange-it?
What is a Banner?
What is an Url?
What types of sites are accepted?

Banners:
What is a Banner?
How can I make a banner?
How do I increase my banner performance?
What are Exchange-it's banner requirements?

Advertising:
How do I become a sponsor?
What percentage of impressions are unique?
What are Exchange-it ad rates lower than other banner exchanges?

Member Center:
What is CTR and CTP?
What is an Exposure?
What is a Page Visit?

Click-thru Rewards:
What is a Click-thru Reward?

Ask a question.

General Questions

Do I have to pay for anything?
Exchange-it is a free service. Members generate free advertising by placing an Exchange-it banner on their webpage. Members can also purchase additional advertising in our automated secure credit card processing center.
 
Do I need to put a banner on my webpage?
Yes and no. If you want free advertising you will need to place a banner on your webpage or webpages. If you just want to purchase advertising space you will not need to put a banner on your webpage.
 
How do I generate free advertising?
After sign-up, you will need to place and Exchange-it banner on your webpage in order to generate free advertising. Every time somebody visits your webpage you generate .5 credits. Each credit is worth one free ad exposure. So lets say you have 100 visits to your webpage. In this case your banner will be displayed 50 times on our network.
 
Can I place an Exchange-it banner on a page with other exchange banners?
Yes. However, you can only have one Exchange-it banner per webpage. So you could have a LinkExchange banner and our banner on the same webpage.
 
How do I cancel my account?
The only step necessary to cancel your account is to take your Exchange-it banner off of your page (If you setup auto-email you will need to update this in Member Center). Please email any comments or suggestions you may have to help us improve our service.
 

Sign-up Problems/Questions

What do I need to join Exchange-it?
A 468x60 pixel GIF image (your advertising banner) and a webpage. During the sign-up process you will be prompted for your webpage URL (http://www.somewhere....) and later in Member Center you will need to provide us with your advertising banner.
 
What is a Banner?
A banner is an image. On your banner you place your advertising message like "Buy books from Amazon.com". Our banner exchange accepts two banner sizes both 400x40 and 468x60 in GIF format. Your banner is advertised on our network along with a pool of banners from other members.
 
What is a URL?
A URL is basically an address (like a mailing address) that directs a browser to your webpage. http://www.yahoo.com is a URL.
 
What types of sites are accepted?
Sites intended for the general audience are accepted. Exchange-it does not accept adult content sites. Advertising banners and websites must not contain nudity, partial nudity (bathing suits included), violence, vulgar language, or links to adult sites. In addition, advertising banners cannot imply a link to an adult content site (using adult related banners to draw public to your non-adult website).
 

Banners

How can I make a banner?
Use a paint program like Corel Paint or Paint Shop Pro.
 
How do I increase my banner performance?
Performance depends on how your banner can attract the attention of the viewer. Optimizing banner performance takes time, effort, and a lot of testing. Here are some suggestions from DoubleClick;
Use Animation
Animation can help you catch a user's eye. Strategic use of movement grabs attention more effectively than static banners. Using simple GIF animation can increase response rates by 25%.
Use Bright Colors
Colors effect the eye differently. Using bright colors can help attract a user's eye, contributing to higher response rates. Research has shown that blue, green and yellow work best, while white, red, and black are less effective.
Call to Action
As in traditional direct response, telling consumers what to do helps raise response rates. Simple phrases such as "Click Here", "Visit Now" and "Enter Here" tend to improve response rates by 15%. These phrases should be strategically placed in the ad, preferably on the right side.

 
What are Exchange-it's banner requirements?
Banners on Exchange-it must be GIF format (.gif or .GIF). JPEG and other formats are not currently supported. Image size can not exceed 8 Kbytes.
 

Advertising

How can I become a sponsor?
Join Exchange-it, then visit Member Center to purchase advertising using our secure automated credit card processing center.
 
What percentage of impressions are unique?
Over 90% of free and paid advertising impressions/exposures are unique.
 
What are Exchange-it advertising rates lower than other banner exchanges?
Exchange-it varies advertising rates frequently. Network performance and and impression supply affect the ad rates the most. During periods of slow advertising sales or poor network performance we will reduce our ad rates.
 

Member Center

What is CTR and CTP?
CTR stands for Click-thru ratio and CTP stands for Click-thru percent. Both are a measure of how well your advertising banners are performing. Example: One of your banners had 200 ad exposures (displayed on our network 200 times) and 4 click-thrus (4 different people clicked on your banner and were sent to your webpage). Your CTR would be 200:4 (same as 50:1) and your CTP would be 2%. They are actually the same measure, but one is a ratio and one is a percent. A banner with a CTR of over 100:1 (1% CTP) is considered acceptable and should not be changed. CTPs of over 3% are extremely good and any banner below 0.5% should be changed.
 
What is an Exposure?
Exposures are a measure of how many times your banner was displayed on our network. Analogous to an "impression".
 
What is a Page Visit?
Page visits are a measure of the number of visitors to your webpages (ones with an Exchange-it banner).
 

Click-thru Rewards

What is a Click-thru Reward?
Members generate Click-thru Rewards with each unique click-thru of a banner from their website. Each click-thru is worth 2 advertising credits. Placing a banner near the middle or top of your webpage will help generate more rewards. Example: If you have an Exchange-it banner on your webpage and 100 different people visit your webpage and click on a member's banner, you will get a reward of 200 advertising credits on our 468x40 network or on our 400x40 network.
 
Questions, Comments, or Problems?
Email Address
Account Number (if applicable)


 Home  |   Member Center  |  Help 
For questions or comments, e-mail webmaster@exchange-it.com
Copyright © 1998 Exchange-it. All Rights Reserved Worldwide.